'cause Process
Our diverse team of 16 digital marketing specialists each understand this at our core, and we work with you to understand where you need to focus - and where you don’t.
With over 16 years experience in the pet space and running consumer marketing and publishing strategy for companies like Petfinder.com, Pet Health Network, Purina and IDEXX, our President, Jane Harrell, is both enthusiastic about the audiences you’re trying to reach and has spent her career earning their trust.

Not only is Jane intimately familiar with the sensitivities and motivational factors surrounding pet ownership and how to attract pet parents, her expertise and proven leadership in the digital and marketing arenas helps both small and large companies alike achieve or exceed their marketing goals on time and on budget.
We do this by helping you answer three critical questions:
- What is it now?
- What could it be?
- What should it be?
Leveraging a data-driven approach informed by deep industry knowledge and technical expertise, we help you cut through the clutter, could-haves and should-dos to understand where you can invest now to make the maximum impact with every dollar.
Of course, once that’s understood, we have the team and network to help get it done, and done right.
