'cause Process

'cause Process

We have a mantra, here at 'cause:

You don't have to do everything.
You don't have to be everywhere.
You don't have to be everything to everyone.

EVERYTHING works better when you're not.

Our diverse team of 16 digital marketing specialists each understand this at our core, and we work with you to understand where you need to focus - and where you don’t.

With over 16 years experience in the pet space and running consumer marketing and publishing strategy for companies like Petfinder.com, Pet Health Network, Purina and IDEXX, our President, Jane Harrell, is both enthusiastic about the audiences you’re trying to reach and has spent her career earning their trust.

cause process

Not only is Jane intimately familiar with the sensitivities and motivational factors surrounding pet ownership and how to attract pet parents, her expertise and proven leadership in the digital and marketing arenas helps both small and large companies alike achieve or exceed their marketing goals on time and on budget.

Our team specializes in helping brands:

  • Understand the opportunities and potentials before them
  • Focus, scope and budget roadmaps for maximum impact
  • Prioritize, test and scale what works for you, your customers, your readers and the pets we all love

We do this by helping you answer three critical questions:

  • What is it now?
  • What could it be?
  • What should it be?

Leveraging a data-driven approach informed by deep industry knowledge and technical expertise, we help you cut through the clutter, could-haves and should-dos to understand where you can invest now to make the maximum impact with every dollar.

Of course, once that’s understood, we have the team and network to help get it done, and done right.

'cause digital
But you shouldn't just take our word for it...

But you shouldn't just take our word for it...

this is what our clients say

this is what our clients say

"I've recently had the pleasure of working with ['cause] on a very large, timely, project for Animal Planet. The content [the team] provided and the effort [they] put in was everything [they'd] promised and more. [The team] worked independently and hit every deadline. [The team] was exceptionally thorough and I have no doubt I will enlist [their] help again in the not-too-distant future."

Executive Producer, Animal Planet

"Working with Jane and her team was the best investment for my business! 'cause Digital's expertise in digital marketing, SEO and website navigation taxonomy helped generate a significant increase in visitors to my new website within one month! With her help, my monthly DIY Catio Plan sales increased by 150% the first month and 185% the second month after optimization!"

Founder, Catio Spaces

"They understand not only the pet industry and it's nuances, but also how and what kinds of benefits each digital tactic can bring to a pet business to make the biggest impact. They also do what they say they will do on-time and on-budget, every time. Highly recommended."

Founder, Petco's PetCoach

"Working with Jane is a breeze. She breaks things down in easy-to understand ways and truly cares about the people she works with. When you hire 'cause Digital Marketing, you're not just hiring a faceless business to which you'll only be a number; you're hiring a confidant, coach, teammates, and cheer squad who want to see YOU succeed!"

Solopreneur, Pet Photographer

We sniff the interwebs for the hottest pet and cause-related topics every day. Sign up to get the best of the best trending news and quick marketing tips for how to use them to boost your business - FREE!


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