Pet Business Marketing

Pet Business Marketing

Public Relations Review Podcast – Why Every Business Is a Pet Business

At ‘cause Digital, our Founder, Jane Harrell, understands that pets are a globally relevant topic for every business. Even Forbes magazine says more than 62% of Americans own pets and brand managers are taking notice. Jane guest-starred with Peter Woolfolk on the Public Relations Review Podcast to discuss why there has been an influx of …

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pet trends

The Difference Between Service, Therapy & Emotional Support Animals

  Service dogs, therapy dogs and emotional support animals all fulfill important roles in aiding their humans, but the terms are not interchangeable. Each role is specifically defined, both in terms of the jobs and the legal rights offered.  ‘Cause Founder, Jane Harrell, outlined the differences between each in her article on animalplanet.com, but in …

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Explore SEO with American Pet Professionals

Does SEO have you baffled? Level up your organization’s online authority and join our Founder, Jane Harrell, along with marketing experts Matt Aldrich and Melissa Connolly at 8PM (ET) on September 15 for a live mastermind networking event where YOU get to ask the questions. Get to know American Pet Professionals American Pet Professionals is …

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The 2020 Dog Behaviour BUSINESS Conference

On October 3-4, join Victoria Stilwell and rock-star pet business experts for a special one-time event created specifically to provide Petpreneurs with the knowledge and confidence to run a more rewarding and profitable pet business: The Dog Behaviour Business Conference. Learn from powerhouse experts ‘cause Digital Marketing Founder Jane Harrell will share her social media …

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pet trends

How To Approach Animal Shelters for Successful Cross-Promotions

Have you been wondering how your business might work together with your local animal shelter? At ‘cause Digital Marketing, we have over three decades of animal welfare experience and have created successful cross-promotions for both largest and smallest animal welfare groups and businesses. We know you want your business to succeed AND to change the …

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Is Facebook Worth It For Pet Businesses?

Our Founder, Jane Harrell, has taught the ins and outs of Facebook to pet businesses for 12+ years, so when the question arose about its worth to pet businesses specifically, she took to the data for answers.  In 2018, the ‘cause team randomly sampled the Google Analytics data for 12 healthy pet businesses and found …

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How to Price Pet Products and Services

If you’ve just started out in your pet business or you are taking a fresh look and adding new products, you face a big question: how do you set a price on your fantastic product or service? Do you pick what seems to be the most straightforward option by determining your own costs and then …

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30+ Opportunities to Build Your Authority Through Guest Writing

You’re bright, you’re driven, you’re insightful—you’ve got a unique spin on your industry. You’re an expert and you know you have something awesome to share! But how do you let the world know?  Guest writing for established blogs and media outlets can launch your name and ideas onto respected platforms in a strategic way, and …

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FREE Revenue-Accelerating Tool & Worksheet

The ‘cause team has used its expertise and know-how in the pet industry to create a workbook that will help you get clear, get focused, and get more income – even during a pandemic! Ready to build more freedom and fulfillment in your pet business? Or simply want the low-down on how to survive during …

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We sniff the interwebs for the hottest pet and cause-related topics every day. Sign up to get the best of the best trending news and quick marketing tips for how to use them to boost your business - FREE!

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