Pet Business Marketing
In attempt to measure and analyze how dog and cat owners perceive their veterinary clinics, and their understanding of the clinic’s involvement in good works, ‘cause Digital Marketing launched a Veterinary Client Survey in August of 2018. The results provided a baseline for what clients and pet owners perceived to be true about their pet organizations.
Not long ago, our Founder, Jane Harrell, was featured in Maine Women Magazine as a passionate digital marketer who found a calling helping others fulfill their calling. From climbing the corporate ladder to launching (and exceeding all projected goals) with ‘cause Digital Marketing’s growth, Jane continues to display her passion for helping pet businesses establish and define their brand’s purpose.
Let me take a moment to be be bold and say – most people want to help yet most people fear asking for help. It’s quite the conundrum but there’s good reason for it. Asking for help can be really, really, hard.
“Set it and forget it” is a common misconception for pet brands trying to gain leverage in the digital marketing world, but it can cost you. Our Founder, Jane Harrell, was recently interviewed by INC.com, and shared the top 5 online ad mistakes we see businesses committing all the time.
Have you played today? No, seriously, have you played today? I ask because I’ve been thinking recently about how certain areas of the pet industry are facing a crisis. Veterinarians and animal welfare and shelter organizations see people leaving the profession in droves. Here’s why returning to play may just help stop it.
Check out this week’s top-trending topics in the pet-owner circles and get quick thoughts for how to talk about them in your own pet business social media.
You’ve probably seen that Google Arts & Culture photo app making its way across your friends’ timelines. It’s not smart enough to recognize fluffy or furry faces yet, but ingenious pet rescue folks didn’t let that stop them! Check out their brilliant work and marvel at the similarities.