Pet Business Marketing

Pet Business Marketing

Simplifying Gift Cards Purchases to Get an Easy Yes

Gift cards are a great way to generate quick revenue and expand your consumer base or reward current consumers, if you know how to sell them properly. Selling for a specific dollar amount is standard in gift card sales, however there are plenty of service-based pet businesses—groomer, walker, sitter, day care, photographer, or any mobile …

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Why Fixing Your Website Won’t Fix Your Marketing Woes

Looking into why a new website may not be producing the results you want and examinining alternatives that may be effective for marketing.

URLs, Subdomains & Subfolders For Pet Businesses: What Are They and How Do They Impact Me?

Exploring subdomains versus subfolders in the pet business world. Take a look at understanding both to compare and decide which will work best for you.

small business partnership

How Do Small Businesses Make Profitable Use of Partnerships?

Profitable business partnerships are a bit of our secret sauce and also a key part of how the ’cause business has grown to a profitable, 16-person cause-marketing agency in under three years. Here are some key questions to ask yourself before embarking on a strategic business partnership.

pet business leadership

What Leads to Long-term Careers and Leadership in the Pet Industry?

Behind every successful business is excellent leadership. From a start-up to an organization with decades under its belt, good leaders inspire their people to the top of their field. We had the chance to ask some of our favorite veteran pet-industry entrepreneurs and leaders the following question ‘What is the one lesson you’ve learned that you’ve found most important to your success?’

The ’cause Digital Marketing Veterinary Client Perception Survey 2018

In attempt to measure and analyze how dog and cat owners perceive their veterinary clinics, and their understanding of the clinic’s involvement in good works, ‘cause Digital Marketing launched a Veterinary Client Survey in August of 2018. The results provided a baseline for what clients and pet owners perceived to be true about their pet organizations.

asking for help

Leadership Meditation: The Power of Asking for Help

Let me take a moment to be be bold and say – most people want to help yet most people fear asking for help. It’s quite the conundrum but there’s good reason for it. Asking for help can be really, really, hard.

facebook fundraising

How to Create a Facebook Fundraiser

Facebook Fundraisers: A Step-By-Step Guide How does an organization get approved for fundraising on Facebook? Facebook’s fundraising functionality is open to any qualifying 501(c)(3) nonprofit that completes their verification process. Steps to get approved: 1. Gather your charity’s data. You will need: a) Charity’s tax ID number b) Address & DOB of charity’s CEO or …

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Interview with INC.com: These 5 PPC Advertising Blunders Will Cost You

“Set it and forget it” is a common misconception for pet brands trying to gain leverage in the digital marketing world, but it can cost you. Our Founder, Jane Harrell, was recently interviewed by INC.com, and shared the top 5 online ad mistakes we see businesses committing all the time.