Pet Business Marketing

Pet Business Marketing
pet trends

How To Approach Animal Shelters for Successful Cross-Promotions

Have you been wondering how your business might work together with your local animal shelter? At ‘cause Digital Marketing, we have over three decades of animal welfare experience and have created successful cross-promotions for both largest and smallest animal welfare groups and businesses. We know you want your business to succeed AND to change the …

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Is Facebook Worth It For Pet Businesses?

Our Founder, Jane Harrell, has taught the ins and outs of Facebook to pet businesses for 12+ years, so when the question arose about its worth to pet businesses specifically, she took to the data for answers.  In 2018, the ‘cause team randomly sampled the Google Analytics data for 12 healthy pet businesses and found …

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How to Price Pet Products and Services

If you’ve just started out in your pet business or you are taking a fresh look and adding new products, you face a big question: how do you set a price on your fantastic product or service? Do you pick what seems to be the most straightforward option by determining your own costs and then …

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30+ Opportunities to Build Your Authority Through Guest Writing

You’re bright, you’re driven, you’re insightful—you’ve got a unique spin on your industry. You’re an expert and you know you have something awesome to share! But how do you let the world know?  Guest writing for established blogs and media outlets can launch your name and ideas onto respected platforms in a strategic way, and …

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FREE Revenue-Accelerating Tool & Worksheet

The ‘cause team has used its expertise and know-how in the pet industry to create a workbook that will help you get clear, get focused, and get more income – even during a pandemic! Ready to build more freedom and fulfillment in your pet business? Or simply want the low-down on how to survive during …

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Why Your Pet Business Should Be on Pinterest

Pets+Magazine recently got the low-down from ‘cause Digital Founder, Jane Harrell, on why your pet business should be on Pinterest.  What’s so special about Pinterest? To start… It’s a super unique social media platform It’s currently seeing a surge in retail-related searches There are more than 320 million users world-wide Read the full article at …

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Drink Up, Kitty Cat!

At the start of 2020, the ‘cause team brought on board a badass Client Project Specialist, whom we call THE Susan Greene. When she’s not completely rocking her title and exceeding client expectations with us, she’s heading up her role as director of a cat rescue in Central NYS.   Recently, she shared her top tips …

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Dealing With Online-Haters? Use These 5 Tactics To Counteract Negative Reviews

Most pet professionals detest online reviews – especially negative ones that, these days, can make or break your business. Fear not, Petpreneur, our Founder, Jane Harrell, recently showed Pets+ Magazine how you can turn those online haters into a big positive for your business. Here’s a sneak peek on where to start: Monitor your online …

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COVID Can’t Stop Your Business’ Virtual Presence

Jane Harrell, ‘cause Digital Founder, recently shared with Pets+Magazine a few overlooked but impactful ways pet businesses can stay in front of customers during the COVID-19 pandemic. Using these five creative social strategies can help your pet business stay top-of-mind, build your online audience and drive sales: If you’re in pet retail, get on Pinterest. …

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