Pet Business Marketing

Pet Business Marketing

20 Surefire Marketing Tactics Pet Businesses Should Be Using in 2020

There is only so much time in a day, which is why pet business owners and those of us with pet brands need to make sure we’re devoting our precious resources toward tasks that really work. The local, national and international pet industry is one of few that has proven to be recession-proof. It’s ripe …

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Voice Search Is Changing The Way Pet Owners Find Veterinarians

DVM 360 Magazine recently got insider information from ‘cause Digital Founder, Jane Harrell, on how voice-driven technology is impacting local searches – and your veterinary practice. This article breaks down: What voice search technology is.  How it gives you answers.  Why it matters to your practice.  Read the full article on DVM 360 for some …

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Master Your Email Newsletter In These 5 Steps

Do you dread sending a business newsletter? You’re not alone. In fact, our Founder and President, Jane Harrell, put off creation of a newsletter for ‘cause Digital for three years because she wanted to make sure what we’d share would help solve a problem rather than add clutter to your inbox. Once created, the ‘cause …

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Pets+ Magazine Gets Inside Scoop on Google’s Search Engine Console

In September 2018, our data-geek Founder, Jane Harrell, had the opportunity to share some insights with Pets+ Magazine on one of her favorite topics: Google Search Engine Console. This power-house tool can help you: Find out what people are searching for when they find your business. See who’s promoting you, and how.  Find broken and …

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Happy Clients Are Happy to Help: How Can I Leverage Existing Clients For New Work?

Steps to growing your business by using established clients for marketing. Ideas for getting the people you already have in your corner to work for you.

Simplifying Gift Cards Purchases to Get an Easy Yes

Gift cards are a great way to generate quick revenue and expand your consumer base or reward current consumers, if you know how to sell them properly. Selling for a specific dollar amount is standard in gift card sales, however there are plenty of service-based pet businesses—groomer, walker, sitter, day care, photographer, or any mobile …

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Three Real, Actionable Ways to Connect to Local Customers on Instagram

One question we get asked a lot is “how do I reach a local audience on Instagram?” Our Founder, Jane Harrell, recently had the chance to answer that question in an article for Pets+ Magazine.  Using three simple strategies to focus your efforts can do wonders for your Insta ROI: Use hyper-local targeting when you’re …

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Why Fixing Your Website Won’t Fix Your Marketing Woes

Looking into why a new website may not be producing the results you want and examinining alternatives that may be effective for marketing.

URLs, Subdomains & Subfolders For Pet Businesses: What Are They and How Do They Impact Me?

Exploring subdomains versus subfolders in the pet business world. Take a look at understanding both to compare and decide which will work best for you.

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