Our Founder, Jane Harrell, has taught the ins and outs of Facebook to pet businesses for 12+ years, so when the question arose about its worth to pet businesses specifically, she took to the data for answers.
In 2018, the ‘cause team randomly sampled the Google Analytics data for 12 healthy pet businesses and found the following to be true:
- Eight of the twelve showed Facebook was the top driver of website clicks over any other social platform.
- Five of the eight saw significant increases in visitors going from Facebook to their website.
The data showed that Facebook can definitely be worth it for pet businesses. Read the full article on Pets+Magazine for more info, insights, and social strategies.