In the News

In the News

Here at ‘cause our experts are continuously out in the industry, sharing digital marketing and industry research to help pet businesses and other change-makers understand what works for you.

We’re also regular speakers and columnists for several pet-industry events and publications.

Why? Because we want to help as many pet businesses and advocates as possible.

Check out a sampling of some of our recent media coverage and commentary:

Maine Women Magazine Reveals Passion Behind ‘cause Digital Marketing

Not long ago, our Founder, Jane Harrell, was featured in Maine Women Magazine as a passionate digital marketer ...

Interview with INC.com: These 5 PPC Advertising Blunders Will Cost You

"Set it and forget it" is a common misconception for pet brands trying to gain leverage in the ...
startup

Interview with Quicken Loans: Strategies on Surviving Entrepreneurship

Wish there was a checklist for starting your entrepreneurial journey? If you said yes, you’re in luck! Our ...
pet trends

The Hottest Pet Parent & Pet Industry Trends from 2017 with a Sneak Peek at 2018

From the 35.9 million #pets on Insta to the ever-growing popularity of Grumpy cat (since 2012, can you ...

Google Arts App Inspires Animal Shelter Social Media Managers

You’ve probably seen that Google Arts & Culture photo app making its way across your friends’ timelines. It’s ...
pet healthcare

Another Thing Pets Teach Us – Why HUMAN Healthcare Spending is So High

To those of us in the pet sector, there should be little surprise when we say that emotions ...
Mars acquires VCA Antech

VCA Antech Acquired by Mars

VCA Antech joins the ranks of Banfield, Royal Canin, IAMS, Eukanuba, Pedigree and more under the MARS Inc ...
vet rehab

DVM360 Feature: 10 Easy Ways to Promote Your Veterinary Rehab Services

I recently had the honor and privilege of writing an article for DVM360 about 10 simple ways practices ...

AAHA Trends Magazine: Website Analytics for Veterinary Practices

I recently wrote a piece for AAHA's Trends Magazine and it was selected as this month AAHA's Trends ...