In the News

In the News

Here at ‘cause our experts are continuously out in the industry, sharing digital marketing and industry research to help pet businesses and other change-makers understand what works for you.

We’re also regular speakers and columnists for several pet-industry events and publications.

Why? Because we want to help as many pet businesses and advocates as possible.

Check out a sampling of some of our recent media coverage and commentary:

Explore SEO with American Pet Professionals

Does SEO have you baffled? Level up your organization’s online authority and join our Founder, Jane Harrell, along ...

The 2020 Dog Behaviour BUSINESS Conference

On October 3-4, join Victoria Stilwell and rock-star pet business experts for a special one-time event created specifically ...

Is Facebook Worth It For Pet Businesses?

Our Founder, Jane Harrell, has taught the ins and outs of Facebook to pet businesses for 12+ years, ...

Dealing With Online-Haters? Use These 5 Tactics To Counteract Negative Reviews

Most pet professionals detest online reviews - especially negative ones that, these days, can make or break your ...

COVID Can’t Stop Your Business’ Virtual Presence

Jane Harrell, ‘cause Digital Founder, recently shared with Pets+Magazine a few overlooked but impactful ways pet businesses can ...

Busting Your Dog’s Boredom

When the coronavirus pandemic hit, ‘cause Founder, Jane Harrell, immediately thought of two things: how can the ‘cause ...

How to Make Your Business’s Metrics Less Scary

Are you a pet business owner that shrinks at the mention of data-anything? Fear not, data-dreader! Recently, our ...

What You Need to Know About KPIs With Data-Geek Jane Harrell

Recently, our Founder, Jane Harrell, dove into the top five key performance indicators (KPIs) that will transform how ...

Choosing the Right Social Media Platform for Your Customer Base

With 12-plus years of teaching pet businesses how to reach their goals through social media, our Founder, Jane ...

We sniff the interwebs for the hottest pet and cause-related topics every day. Sign up to get the best of the best trending news and quick marketing tips for how to use them to boost your business - FREE!

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