In the News

In the News

Here at ‘cause our experts are continuously out in the industry, sharing digital marketing and industry research to help pet businesses and other change-makers understand what works for you.

We’re also regular speakers and columnists for several pet-industry events and publications.

Why? Because we want to help as many pet businesses and advocates as possible.

Check out a sampling of some of our recent media coverage and commentary:

Maine Women Magazine Reveals Passion Behind ‘cause Digital Marketing

Not long ago, our Founder, Jane Harrell, was featured in Maine Women Magazine as a passionate digital marketer who found a calling helping others fulfill their calling. From climbing the corporate ladder to launching (and exceeding all projected goals) with ‘cause Digital Marketing’s growth, Jane continues to display her passion for helping pet businesses establish and define their brand’s purpose.

Interview with INC.com: These 5 PPC Advertising Blunders Will Cost You

“Set it and forget it” is a common misconception for pet brands trying to gain leverage in the digital marketing world, but it can cost you. Our Founder, Jane Harrell, was recently interviewed by INC.com, and shared the top 5 online ad mistakes we see businesses committing all the time.

Google Arts App Inspires Animal Shelter Social Media Managers

You’ve probably seen that Google Arts & Culture photo app making its way across your friends’ timelines. It’s not smart enough to recognize fluffy or furry faces yet, but ingenious pet rescue folks didn’t let that stop them! Check out their brilliant work and marvel at the similarities.

pet healthcare

Another Thing Pets Teach Us – Why HUMAN Healthcare Spending is So High

Recently a group of MIT economists have taken up the subject of examining why spending in human healthcare is so high — and are using our care for our pets as a model.

Mars acquires VCA Antech

VCA Antech Acquired by Mars

VCA Antech joins the ranks of Banfield, Royal Canin, IAMS, Eukanuba, Pedigree and more under the MARS Inc umbrella, adding laboratory diagnostic capability to some of the largest US-based networks of veterinary practices.