In the News

In the News

Here at ‘cause our experts are continuously out in the industry, sharing digital marketing and industry research to help pet businesses and other change-makers understand what works for you.

We’re also regular speakers and columnists for several pet-industry events and publications.

Why? Because we want to help as many pet businesses and advocates as possible.

Check out a sampling of some of our recent media coverage and commentary:

Choosing the Right Social Media Platform for Your Customer Base

With 12-plus years of teaching pet businesses how to reach their goals through social media, our Founder, Jane ...

20 Surefire Marketing Tactics Pet Businesses Should Be Using in 2020

There is only so much time in a day, which is why pet business owners and those of ...

Master Your Email Newsletter In These 5 Steps

Do you dread sending a business newsletter? You’re not alone. In fact, our Founder and President, Jane Harrell, ...

Pets+ Magazine Gets Inside Scoop on Google’s Search Engine Console

In September 2018, our data-geek Founder, Jane Harrell, had the opportunity to share some insights with Pets+ Magazine ...

Three Real, Actionable Ways to Connect to Local Customers on Instagram

One question we get asked a lot is "how do I reach a local audience on Instagram?" Our ...

Want Excellent Online Reviews, Petpreneur? Use These 6 Simple Steps

Most pet professionals detest online reviews. You know potential clients will be reading them - so they can’t ...

Voice Search Is Changing The Way Pet Owners Find Veterinarians

DVM 360 Magazine recently got insider information from ‘cause Digital Founder, Jane Harrell, on how voice-driven technology is ...

Maine Women Magazine Reveals Passion Behind ‘cause Digital Marketing

Not long ago, our Founder, Jane Harrell, was featured in Maine Women Magazine as a passionate digital marketer ...

Interview with INC.com: These 5 PPC Advertising Blunders Will Cost You

"Set it and forget it" is a common misconception for pet brands trying to gain leverage in the ...

We sniff the interwebs for the hottest pet and cause-related topics every day. Sign up to get the best of the best trending news and quick marketing tips for how to use them to boost your business - FREE!

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