VCA Antech joins the ranks of Banfield, Royal Canin, IAMS, Eukanuba, Pedigree and more under the MARS Inc umbrella, adding laboratory diagnostic capability to some of the largest US-based networks of veterinary practices. To me, this signals a continued strong trend in the blurred line between what have previously been strongly segregated markets of the pet industry — Pet Health and Pet Care.
While pet health companies — especially B2B specialists — have previously enjoyed quite a bit of focused ability to withdraw from wider pet-market forces, global consumer leaders in the pet space, such as MARS, have never had that luxury. I suspect that as time goes on, financial forces and alliances will continue to push their way into the previously encapsulated pet-health space, forcing wider adoption of already established consumer best practices and the holy grail of providing pet owners everything “in one place” — serving all their pet-related needs and wants just as Google has done so for data management and Amazon for online purchases.
What do you think?