Pet Business Marketing

Pet Business Marketing

Interview with INC.com: These 5 PPC Advertising Blunders Will Cost You

“Set it and forget it” is a common misconception for pet brands trying to gain leverage in the digital marketing world, but it can cost you. Our Founder, Jane Harrell, was recently interviewed by INC.com, and shared the top 5 online ad mistakes we see businesses committing all the time.

is facebook dead

Is Facebook Dead for Pet Businesses?

Facebook is creating a lot of waves recently. Amid their data collection scandals, Zuckerberg’s announcement earlier this year that the company is de-emphasizing branded content and everything else, it’s easy to wonder: Should my pet business bother using Facebook anymore? This question was recently posed, ironically, in a Facebook pet-business group I belong to. Plenty …

Is Facebook Dead for Pet Businesses? Read More »

social media team

Social Media Systems for Pet Businesses: Teams & How to Work Together

Are you in charge of managing a social media account (or multiple) where there are several players involved in getting the content out? Here’s a quick system for keeping all paddles going in the same direction.

social media

Social Media Systems for Pet Businesses: Creating House Rules

When setting up and considering your animal welfare organization’s social media channels, it’s important to think of three sets of guidelines that will help you set expectations, guide meaningful discussions and block inappropriate behavior in a fair and unbiased manner.

power of play in business

The Power of Play in Business

Have you played today? No, seriously, have you played today? I ask because I’ve been thinking recently about how certain areas of the pet industry are facing a crisis. Veterinarians and animal welfare and shelter organizations see people leaving the profession in droves. Here’s why returning to play may just help stop it.

startup

Interview with Quicken Loans: Strategies on Surviving Entrepreneurship

Have you played today? No, seriously, have you played today? I ask because I’ve been thinking recently about how certain areas of the pet industry are facing a crisis. Veterinarians and animal welfare and shelter organizations see people leaving the profession in droves. Here’s why returning to play may just help stop it.

dog apology note

Trending Tuesdays Report: The Apology Note

Check out the week’s top-trending topics in the pet-owner circles and get quick thoughts for how to talk about them in your own pet business social media.

first day at dog park

Trending Tuesdays Report: Dog Parks

Check out the week’s top trending topics in the pet-owner circles and get quick thoughts for how to talk about them in your own pet business social media.

whippet wins crufts

Trending Tuesday Report: Fake News and Best in Show

Check out this week’s top-trending topics in the pet-owner circles and get quick thoughts for how to talk about them in your own pet business social media.

We sniff the interwebs for the hottest pet and cause-related topics every day. Sign up to get the best of the best trending news and quick marketing tips for how to use them to boost your business - FREE!

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