Pet Business Marketing
Profitable business partnerships are a bit of our secret sauce and also a key part of how the ’cause business has grown to a profitable, 16-person cause-marketing agency in under three years. Here are some key questions to ask yourself before embarking on a strategic business partnership.
Behind every successful business is excellent leadership. From a start-up to an organization with decades under its belt, good leaders inspire their people to the top of their field. We had the chance to ask some of our favorite veteran pet-industry entrepreneurs and leaders the following question ‘What is the one lesson you’ve learned that you’ve found most important to your success?’
Most pet professionals detest online reviews. You know potential clients will be reading them – so they can’t be ignored – yet just thinking of reading or asking for reviews adds a whole new level of stress. Our founder, Jane Harrell, recently showed Pets+ Magazine how to amp up your online reviews and eliminate that stress. …
In attempt to measure and analyze how dog and cat owners perceive their veterinary clinics, and their understanding of the clinic’s involvement in good works, ‘cause Digital Marketing launched a Veterinary Client Survey in August of 2018. The results provided a baseline for what clients and pet owners perceived to be true about their pet organizations.
Not long ago, our Founder, Jane Harrell, was featured in Maine Women Magazine as a passionate digital marketer who found a calling helping others fulfill their calling. From climbing the corporate ladder to launching (and exceeding all projected goals) with ‘cause Digital Marketing’s growth, Jane continues to display her passion for helping pet businesses establish and define their brand’s purpose.
Let me take a moment to be be bold and say – most people want to help yet most people fear asking for help. It’s quite the conundrum but there’s good reason for it. Asking for help can be really, really, hard.
Facebook Fundraisers: A Step-By-Step Guide How does an organization get approved for fundraising on Facebook? Facebook’s fundraising functionality is open to any qualifying 501(c)(3) nonprofit that completes their verification process. Steps to get approved: 1. Gather your charity’s data. You will need: a) Charity’s tax ID number b) Address & DOB of charity’s CEO or …
“Set it and forget it” is a common misconception for pet brands trying to gain leverage in the digital marketing world, but it can cost you. Our Founder, Jane Harrell, was recently interviewed by INC.com, and shared the top 5 online ad mistakes we see businesses committing all the time.
Facebook is creating a lot of waves recently. Amid their data collection scandals, Zuckerberg’s announcement earlier this year that the company is de-emphasizing branded content and everything else, it’s easy to wonder: Should my pet business bother using Facebook anymore? This question was recently posed, ironically, in a Facebook pet-business group I belong to. Plenty …