Pet Business Marketing

Pet Business Marketing

Dealing With Online-Haters? Use These 5 Tactics To Counteract Negative Reviews

Most pet professionals detest online reviews – especially negative ones that, these days, can make or break your business. Fear not, Petpreneur, our Founder, Jane Harrell, recently showed Pets+ Magazine how you can turn those online haters into a big positive for your business. Here’s a sneak peek on where to start: Monitor your online …

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COVID Can’t Stop Your Business’ Virtual Presence

Jane Harrell, ‘cause Digital Founder, recently shared with Pets+Magazine a few overlooked but impactful ways pet businesses can stay in front of customers during the COVID-19 pandemic. Using these five creative social strategies can help your pet business stay top-of-mind, build your online audience and drive sales: If you’re in pet retail, get on Pinterest. …

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Busting Your Dog’s Boredom

When the coronavirus pandemic hit, ‘cause Founder, Jane Harrell, immediately thought of two things: how can the ‘cause Digital team help pet businesses survive and thrive during this, and how the hell are we going to make sure our pets survive and thrive, also? She launched a new marketing sprint for pet businesses and then …

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How to Make Your Business’s Metrics Less Scary

Are you a pet business owner that shrinks at the mention of data-anything? Fear not, data-dreader! Recently, our Founder (& data-geek expert), Jane Harrell, shared a few simple targets with Pets+Magazine that we bet you will come to love.  Familiarizing yourself with just three of Facebook’s metrics can help leverage your marketing: Competitor reporting All …

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What You Need to Know About KPIs With Data-Geek Jane Harrell

Recently, our Founder, Jane Harrell, dove into the top five key performance indicators (KPIs) that will transform how you market your pet business. She talked about: Annual marketing budgets Annual sales targets The importance of quarterly assessments Honing in on your most profitable product or service Determining customer acquisition costs If you’re not sure your …

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Choosing the Right Social Media Platform for Your Customer Base

With 12-plus years of teaching pet businesses how to reach their goals through social media, our Founder, Jane Harrell, shares her know-how with Pets+Magazine.  To know if you’re utilizing the right platforms, you need to ask yourself the following: Who am I trying to reach? Which social media channel does that person frequent? Is that …

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20 Surefire Marketing Tactics Pet Businesses Should Be Using in 2020

There is only so much time in a day, which is why pet business owners and those of us with pet brands need to make sure we’re devoting our precious resources toward tasks that really work. The local, national and international pet industry is one of few that has proven to be recession-proof. It’s ripe …

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Master Your Email Newsletter In These 5 Steps

Do you dread sending a business newsletter? You’re not alone. In fact, our Founder and President, Jane Harrell, put off creation of a newsletter for ‘cause Digital for three years because she wanted to make sure what we’d share would help solve a problem rather than add clutter to your inbox. Once created, the ‘cause …

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Pets+ Magazine Gets Inside Scoop on Google’s Search Engine Console

In September 2018, our data-geek Founder, Jane Harrell, had the opportunity to share some insights with Pets+ Magazine on one of her favorite topics: Google Search Engine Console. This power-house tool can help you: Find out what people are searching for when they find your business. See who’s promoting you, and how.  Find broken and …

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