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Pet Business Marketing

Pet Business Marketing

Busting Your Dog’s Boredom

When the coronavirus pandemic hit, ‘cause Founder, Jane Harrell, immediately thought of two things: how can the ‘cause Digital team help pet businesses survive and thrive during this, and how the hell are we going to make sure our pets survive and thrive, also? She launched a new marketing sprint for pet businesses and then […]

20 Surefire Marketing Tactics Pet Businesses Should Be Using in 2022

There is only so much time in a day, which is why pet business owners and those of us with pet brands need to make sure we’re devoting our precious resources toward tasks that really work. The local, national and international pet industry is one of few that has proven to be recession-proof. It’s ripe […]

Master Your Email Newsletter In These 5 Steps

Do you dread sending a business newsletter? You’re not alone. In fact, our Founder and President, Jane Harrell, put off creation of a newsletter for ‘cause Digital for three years because she wanted to make sure what we’d share would help solve a problem rather than add clutter to your inbox. Once created, the ‘cause […]

Happy Clients Are Happy to Help: How Can I Leverage Existing Clients For New Work?

Steps to growing your business by using established clients for marketing. Ideas for getting the people you already have in your corner to work for you.

Simplifying Gift Cards Purchases to Get an Easy Yes

Gift cards are a great way to generate quick revenue and expand your consumer base or reward current consumers, if you know how to sell them properly. Selling for a specific dollar amount is standard in gift card sales, however there are plenty of service-based pet businesses—groomer, walker, sitter, day care, photographer, or any mobile […]

Why Fixing Your Website Won’t Fix Your Marketing Woes

Looking into why a new website may not be producing the results you want and examinining alternatives that may be effective for marketing.

URLs, Subdomains & Subfolders For Pet Businesses: What Are They and How Do They Impact Me?

Exploring subdomains versus subfolders in the pet business world. Take a look at understanding both to compare and decide which will work best for you.

small business partnership

How Do Small Businesses Make Profitable Use of Partnerships?

Profitable business partnerships are a bit of our secret sauce and also a key part of how the ’cause business has grown to a profitable, 16-person cause-marketing agency in under three years. Here are some key questions to ask yourself before embarking on a strategic business partnership.

pet business leadership

What Leads to Long-term Careers and Leadership in the Pet Industry?

Behind every successful business is excellent leadership. From a start-up to an organization with decades under its belt, good leaders inspire their people to the top of their field. We had the chance to ask some of our favorite veteran pet-industry entrepreneurs and leaders the following question ‘What is the one lesson you’ve learned that you’ve found most important to your success?’

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