Pet Business Marketing
Master Your Email Newsletter In These 5 Steps
Do you dread sending a business newsletter? You’re not alone. In fact, our Founder and President, Jane Harrell, put off creation of a newsletter for ‘cause Digital for three years because she wanted to make sure what we’d share would help solve a problem rather than add clutter to your inbox. Once created, the ‘cause …
Pets+ Magazine Gets Inside Scoop on Google’s Search Engine Console
In September 2018, our data-geek Founder, Jane Harrell, had the opportunity to share some insights with Pets+ Magazine on one of her favorite topics: Google Search Engine Console. This power-house tool can help you: Find out what people are searching for when they find your business. See who’s promoting you, and how. Find broken and …
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Happy Clients Are Happy to Help: How Can I Leverage Existing Clients For New Work?
Steps to growing your business by using established clients for marketing. Ideas for getting the people you already have in your corner to work for you.
Simplifying Gift Cards Purchases to Get an Easy Yes
Gift cards are a great way to generate quick revenue and expand your consumer base or reward current consumers, if you know how to sell them properly. Selling for a specific dollar amount is standard in gift card sales, however there are plenty of service-based pet businesses—groomer, walker, sitter, day care, photographer, or any mobile …
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Three Real, Actionable Ways to Connect to Local Customers on Instagram
One question we get asked a lot is “how do I reach a local audience on Instagram?” Our Founder, Jane Harrell, recently had the chance to answer that question in an article for Pets+ Magazine. Using three simple strategies to focus your efforts can do wonders for your Insta ROI: Use hyper-local targeting when you’re …
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Why Fixing Your Website Won’t Fix Your Marketing Woes
Looking into why a new website may not be producing the results you want and examinining alternatives that may be effective for marketing.
URLs, Subdomains & Subfolders For Pet Businesses: What Are They and How Do They Impact Me?
Exploring subdomains versus subfolders in the pet business world. Take a look at understanding both to compare and decide which will work best for you.
How Do Small Businesses Make Profitable Use of Partnerships?
Profitable business partnerships are a bit of our secret sauce and also a key part of how the ’cause business has grown to a profitable, 16-person cause-marketing agency in under three years. Here are some key questions to ask yourself before embarking on a strategic business partnership.
What Leads to Long-term Careers and Leadership in the Pet Industry?
Behind every successful business is excellent leadership. From a start-up to an organization with decades under its belt, good leaders inspire their people to the top of their field. We had the chance to ask some of our favorite veteran pet-industry entrepreneurs and leaders the following question ‘What is the one lesson you’ve learned that you’ve found most important to your success?’