Pet Business Marketing

Pet Business Marketing
dog breath

SheKnows.com Article: Surprising Causes for Doggy Breath

Doggy breath isn’t so innocent after all. Our founder teams up with SheKnows to raise awareness about when it’s time to see a vet.

destressing

SheKnows.com Article: De-Stressing Your Life With Dog

Pets have benefits for sterss levels, but it’s also true that they can add some complications to our lives. Our founder takes on how to make living with dog easier.

taking flight with social profit

Taking Flight: A Year into the Social Profit Experiment

A year ago today I jumped off the corporate ladder to focus on the idea that helping people and pets can not only be good for our souls and community – but also a profitable and scalable business model that makes real impact. (Also known as the theory of #socialenterprise)

animal hospital

15 Factors That Attract Buyers of Veterinary Hospitals

No matter your feelings about the trend, investment is flowing and consolidators have taken an increasing share of the veterinary services market. What might lead to an increase in purchase price in the current market?

dog tongue

SheKnows.com Article: Why Dog Tongues Are Amazing

Just for fun and adorableness, we take on that facinating feature: the dog tongue.

cat tongues

SheKnows.com Article: Fascinating Facts About Cat Tongues

They’re weird, bristl-y and it’s rare to see them up-close. But what don’t we know about these feline features?

pet writer confessions

The Secret Reason I’ll Always Be a Pet Writer

When I left being Editor-in-Chief for Pet Health Network to start a digital marketing firm catering to pet brands that make real impact, I never imagined I’d have such a chance to return to my writing roots so often. Here’s why I do, and why I’ll never stop.

Maine writing awards judge

Maine Scholastic Art & Writing Awards: Why It Matters

As an adult business owner for whom writing is a substantial part of my life, it felt like a natural fit to say yes a few years ago when I was asked to be a judge. “Sure! Why not?” Said before the hours of combing through and scrupulously grading and providing constructive feedback were contemplated.

pet healthcare

Another Thing Pets Teach Us – Why HUMAN Healthcare Spending is So High

Recently a group of MIT economists have taken up the subject of examining why spending in human healthcare is so high — and are using our care for our pets as a model.