Pet Business Marketing
Pets have benefits for sterss levels, but it’s also true that they can add some complications to our lives. Our founder takes on how to make living with dog easier.
A year ago today I jumped off the corporate ladder to focus on the idea that helping people and pets can not only be good for our souls and community – but also a profitable and scalable business model that makes real impact. (Also known as the theory of #socialenterprise)
No matter your feelings about the trend, investment is flowing and consolidators have taken an increasing share of the veterinary services market. What might lead to an increase in purchase price in the current market?
When I left being Editor-in-Chief for Pet Health Network to start a digital marketing firm catering to pet brands that make real impact, I never imagined I’d have such a chance to return to my writing roots so often. Here’s why I do, and why I’ll never stop.
As an adult business owner for whom writing is a substantial part of my life, it felt like a natural fit to say yes a few years ago when I was asked to be a judge. “Sure! Why not?” Said before the hours of combing through and scrupulously grading and providing constructive feedback were contemplated.
Recently a group of MIT economists have taken up the subject of examining why spending in human healthcare is so high — and are using our care for our pets as a model.