Pet Business Marketing
When I left being Editor-in-Chief for Pet Health Network to start a digital marketing firm catering to pet brands that make real impact, I never imagined I’d have such a chance to return to my writing roots so often. Here’s why I do, and why I’ll never stop.
As an adult business owner for whom writing is a substantial part of my life, it felt like a natural fit to say yes a few years ago when I was asked to be a judge. “Sure! Why not?” Said before the hours of combing through and scrupulously grading and providing constructive feedback were contemplated.
Recently a group of MIT economists have taken up the subject of examining why spending in human healthcare is so high — and are using our care for our pets as a model.
VCA Antech joins the ranks of Banfield, Royal Canin, IAMS, Eukanuba, Pedigree and more under the MARS Inc umbrella, adding laboratory diagnostic capability to some of the largest US-based networks of veterinary practices.
Pet Business Marketing The ’cause Digital Marketing Veterinary Client Perception Survey 2018 In attempt to measure and analyze how dog and cat owners perceive their veterinary clinics, and their understanding of the clinic’s involvement in good works, ‘cause Digital Marketing launched a Veterinary Client Survey in August of 2018. The results provided a baseline for …
I recently wrote a piece for AAHA’s Trends Magazine and it was selected as this month AAHA’s Trends magazine cover story. It was important that I provide real, useable advice and data that veterinary practices could take and use.
I often get asked by pet businesses how often they should be sending email — and whether it’s effective, so I wanted to share this recent case study. The key takeaways really reinforce what we’re seeing market-wide in the pet industry as well.
Want to help clients take better care of their pets AND increase that client’s loyalty? Make sure to know these signs of kidney disease so you can give your client a heads up that a vet visit is in order!