Pet Business Marketing
When I left being Editor-in-Chief for Pet Health Network to start a digital marketing firm catering to pet brands that make real impact, I never imagined I’d have such a chance to return to my writing roots so often. Here’s why I do, and why I’ll never stop.
As an adult business owner for whom writing is a substantial part of my life, it felt like a natural fit to say yes a few years ago when I was asked to be a judge. “Sure! Why not?” Said before the hours of combing through and scrupulously grading and providing constructive feedback were contemplated.
Recently a group of MIT economists have taken up the subject of examining why spending in human healthcare is so high — and are using our care for our pets as a model.
VCA Antech joins the ranks of Banfield, Royal Canin, IAMS, Eukanuba, Pedigree and more under the MARS Inc umbrella, adding laboratory diagnostic capability to some of the largest US-based networks of veterinary practices.
I recently had the honor and privilege of writing an article for DVM360 about 10 simple ways practices can promote their rehab services to clients. This was a really fun one to do, both because I got to connect with some fantastic and inspiring veterinary professionals and because it really helps prove that a little …
I recently wrote a piece for AAHA’s Trends Magazine and it was selected as this month AAHA’s Trends magazine cover story. It was important that I provide real, useable advice and data that veterinary practices could take and use.
I often get asked by pet businesses how often they should be sending email — and whether it’s effective, so I wanted to share this recent case study. The key takeaways really reinforce what we’re seeing market-wide in the pet industry as well.