Pet Business Marketing

Pet Business Marketing
Mars acquires VCA Antech

VCA Antech Acquired by Mars

VCA Antech joins the ranks of Banfield, Royal Canin, IAMS, Eukanuba, Pedigree and more under the MARS Inc umbrella, adding laboratory diagnostic capability to some of the largest US-based networks of veterinary practices.

voice search

What Pet Businesses Need to Know About Voice Search

Voice search is quickly becoming a main way pet owners find information. Find out what this means for you and for your pet business.

vet rehab

DVM360 Feature: 10 Easy Ways to Promote Your Veterinary Rehab Services

I recently had the honor and privilege of writing an article for DVM360 about 10 simple ways practices can promote their rehab services to clients. This was a really fun one to do, both because I got to connect with some fantastic and inspiring veterinary professionals and because it really helps prove that a little …

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AAHA Trends Magazine: Website Analytics for Veterinary Practices

I recently wrote a piece for AAHA’s Trends Magazine and it was selected as this month AAHA’s Trends magazine cover story. It was important that I provide real, useable advice and data that veterinary practices could take and use.

emailing millennials

3 Email Marketing Takeaways From New Millennial Case Study

I often get asked by pet businesses how often they should be sending email — and whether it’s effective, so I wanted to share this recent case study. The key takeaways really reinforce what we’re seeing market-wide in the pet industry as well.

groomers kidney disease

Groomer to Groomer Magazine: The Dog Groomer’s Role in Spotting Kidney Disease

Want to help clients take better care of their pets AND increase that client’s loyalty? Make sure to know these signs of kidney disease so you can give your client a heads up that a vet visit is in order!

vet quiz

Veterinary Practice News: SEO Quiz Time How Does Your Practice Rank?

Are your clients finding what they need and want on your practice’s website? How findable is your veterinary practice’s website for new and prospective clients? Test your knowledge with this quick and fun quiz!

jumping off the corporate ladder challenge accepted

Challenge Accepted: Moving On From The Corporate World

After 2 1/2 amazing years with IDEXX and Pet Health Network, I’m excited to announce that I’m taking on the next big challenge — starting my own digital, content and social media strategy company (with a specialty in the pet industry, of course!)