Pet Business Marketing
Have you played today? No, seriously, have you played today? I ask because I’ve been thinking recently about how certain areas of the pet industry are facing a crisis. Veterinarians and animal welfare and shelter organizations see people leaving the profession in droves. Here’s why returning to play may just help stop it.
Check out this week’s top-trending topics in the pet-owner circles and get quick thoughts for how to talk about them in your own pet business social media.
You’ve probably seen that Google Arts & Culture photo app making its way across your friends’ timelines. It’s not smart enough to recognize fluffy or furry faces yet, but ingenious pet rescue folks didn’t let that stop them! Check out their brilliant work and marvel at the similarities.
There’s a moment where you see it take hold – the icy sheen of fear starts to melt away as warmth and understanding take its place. I live in a series of these moments.
Our Founder, Jane Harrell, has given Facebook 101 classes to pet businesses for more than 12 years and she certainly knows the ins and outs of Facebook Ads. Recently, Jane shared some of her top tips for AAHA’s Trends Magazine’s coverstory. Here’s what she talked about: How the rise of Facebook Ads and death of …