Pet Business Marketing

There’s a moment where you see it take hold – the icy sheen of fear starts to melt away as warmth and understanding take its place. I live in a series of these moments.

SheKnows and our founder take on the age-old debate of indoor versus outdoor cats.

Our Founder, Jane Harrell, has given Facebook 101 classes to pet businesses for more than 12 years and she certainly knows the ins and outs of Facebook Ads. Recently, Jane shared some of her top tips for AAHA’s Trends Magazine’s coverstory.  Here’s what she talked about: How the rise of Facebook Ads and death of …

Facebook Ads For Veterinary Practices Read More »

Doggy breath isn’t so innocent after all. Our founder teams up with SheKnows to raise awareness about when it’s time to see a vet.

Pets have benefits for sterss levels, but it’s also true that they can add some complications to our lives. Our founder takes on how to make living with dog easier.

A year ago today I jumped off the corporate ladder to focus on the idea that helping people and pets can not only be good for our souls and community – but also a profitable and scalable business model that makes real impact. (Also known as the theory of #socialenterprise)

No matter your feelings about the trend, investment is flowing and consolidators have taken an increasing share of the veterinary services market. What might lead to an increase in purchase price in the current market?

Just for fun and adorableness, we take on that facinating feature: the dog tongue.

They’re weird, bristl-y and it’s rare to see them up-close. But what don’t we know about these feline features?