NOTABLE NEWS:
Whippet Wins Best in Show at Crufts, Sight Hound-Lovers Go Wild
Our Take:
Is your brand a big sight hound fan? Go! Write! Share! NOW. Making a fun story that’s brand related and truly timely like this can be editorial gold, but only if it’s truly relevant to your brand and turned around quickly. Boost with AdWords and Facebook ads to make a bigger impact.
MIT Conducts Largest Study of Fake News, Social Scientists Sigh
Our Take:
An important one for anyone working in social media marketing to know about, this study found that fake news is almost 70% more likely to get RTed than real news.
Waggle Foundation Launches New Hope For Pets and Families in Veterinary Crisis
Our Take:
Having reached over 400,000 pet lovers in a few days on a shoe string budget, this beta-launch seeks to help keep 500,000+ pets in homes each year through one simple premise – together we’re stronger. At ’cause, we’re so proud to be playing a part in a project that has such traction and potential.
HASHTAGS OF THE MOMENT:
PLANNER: NEXT WEEK HOLIDAYS & EVENTS
National Poison Prevention Week
Our Take:
Spring time is coming (despite the white-out conditions). Help pet parents ditch those daffodils and understand what pet-friendly spring plants to plan.
Our Take:
Cuteness reigns, but does this really have to do with your brand and message? Share only if it does. Otherwise, there’s plenty else to work on.
LEADERSHIP MOMENT:
(Ok, not about pet parents or pets, but still great stuff.)
The Ugly Truth About Most Heroic Leadership Models
Our Take:
What’s your (and your boss’s or employee’s) leadership style? The answer just may be the biggest indicator of the future of your organization.
