Marketing & Strategy

Marketing & Strategy

Happy Clients Are Happy to Help: How Can I Leverage Existing Clients For New Work?

We hear it all the time: People who are happy with their product or service are happy to ...

Simplifying Gift Cards Purchases to Get an Easy Yes

Gift cards are a great way to generate quick revenue and expand your consumer base or reward current ...

Why Fixing Your Website Won’t Fix Your Marketing Woes

Businesses fall into this trap all the time—the if I build it, they will come mentality. While this ...

URLs, Subdomains & Subfolders For Pet Businesses: What Are They and How Do They Impact Me?

Okay, let me just start off by saying I’m totally exited to share information on this topic. Yeah, ...
small business partnership

How Do Small Businesses Make Profitable Use of Partnerships?

Imagine a business where you send something out and it automatically reaches five, ten or twenty-times the audience ...
pet business leadership

What Leads to Long-term Careers and Leadership in the Pet Industry?

Behind every successful business is excellent leadership. From a start-up to an organization with decades under its belt, ...
voice search

What Pet Businesses Need to Know About Voice Search

Shouting Into The Void: How New Voice-Search Tech Is Changing The Ways Pet Owners Find You It’s official, ...
emailing millennials

3 Email Marketing Takeaways From New Millennial Case Study

I often get asked by pet businesses how often they should be sending email -- and whether it's ...

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