fbpx

3 Email Marketing Takeaways From New Millennial Case Study

emailing millennials

I often get asked by pet businesses how often they should be sending email — and whether it’s effective, so I wanted to share this recent case study by Dormify.

The key takeaways really reinforce what we’re seeing market-wide in the pet industry as well:

1. Worry less about volume of email and more about your value proposition

What are you giving your readers/subscribers that’s of value TO THEM?

2.  Be sure to segment your lists as much as possible

There’s a big difference in sending email to a 22 year old millennial with a senior dog and a 39 year old mom with three kids and a cat. Different needs, different problems, different value.

3. Sales and coupons aren’t enough

While they can be powerful drivers, try providing value to your customers in a way they will remember and share — like helping solve a problem instead of giving them 5% off every time you contact them.

Related Content

Related Content

We sniff the interwebs for the hottest pet and cause-related topics every day. Sign up to get the best of the best trending news and quick marketing tips for how to use them to boost your business - FREE!

WANT TO KNOW WHAT PET PARENTS ARE TALKING ABOUT? 

X Close
Scroll to Top