3 Email Marketing Takeaways From New Millennial Case Study

emailing millennials

I often get asked by pet businesses how often they should be sending email — and whether it’s effective, so I wanted to share this recent case study by Dormify.

The key takeaways really reinforce what we’re seeing market-wide in the pet industry as well:

1. Worry less about volume of email and more about your value proposition

What are you giving your readers/subscribers that’s of value TO THEM?

2.  Be sure to segment your lists as much as possible

There’s a big difference in sending email to a 22 year old millennial with a senior dog and a 39 year old mom with three kids and a cat. Different needs, different problems, different value.

3. Sales and coupons aren’t enough

While they can be powerful drivers, try providing value to your customers in a way they will remember and share — like helping solve a problem instead of giving them 5% off every time you contact them.

Related Content

Related Content

Stay ahead of the curve in the pet industry!   Sign up for our FREE weekly newsletter, Tuesday Trends, and get the inside scoop on:


⚡The latest buzz in pet trends
⚡Expert marketing tips for your pet business
⚡Quick, easy-to-share social media wins


💌 Join now, it's completely FREE!

Dominate your Pet Business Marketing.

Get Tuesday Trends, FREE!

X Close
Scroll to Top