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Industry Shaker

Industry Shaker

Dealing With Online-Haters? Use These 5 Tactics To Counteract Negative Reviews

Most pet professionals detest online reviews - especially negative ones that, these days, can make or break your ...

COVID Can’t Stop Your Business’ Virtual Presence

Jane Harrell, ‘cause Digital Founder, recently shared with Pets+Magazine a few overlooked but impactful ways pet businesses can ...

What You Need to Know About KPIs With Data-Geek Jane Harrell

Recently, our Founder, Jane Harrell, dove into the top five key performance indicators (KPIs) that will transform how ...

20 Surefire Marketing Tactics Pet Businesses Should Be Using in 2022

There is only so much time in a day, which is why pet business owners and those of ...

Pets+ Magazine Gets Inside Scoop on Google’s Search Engine Console

In September 2018, our data-geek Founder, Jane Harrell, had the opportunity to share some insights with Pets+ Magazine ...

Happy Clients Are Happy to Help: How Can I Leverage Existing Clients For New Work?

We hear it all the time: People who are happy with their product or service are happy to ...

Why Fixing Your Website Won’t Fix Your Marketing Woes

Businesses fall into this trap all the time—the if I build it, they will come mentality. While this ...

URLs, Subdomains & Subfolders For Pet Businesses: What Are They and How Do They Impact Me?

Okay, let me just start off by saying I’m totally exited to share information on this topic. Yeah, ...
small business partnership

How Do Small Businesses Make Profitable Use of Partnerships?

Imagine a business where you send something out and it automatically reaches five, ten or twenty-times the audience ...
pet business leadership

What Leads to Long-term Careers and Leadership in the Pet Industry?

Behind every successful business is excellent leadership. From a start-up to an organization with decades under its belt, ...

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